An anthem campaign built to stand the test of time.

Mockly

Brand Refresh

“An anthem campaign built to stand the test of time.”

Hitch launched Mockly's new brand refresh with a campaign that positions non-alcoholic drinking as modern, social, and intentional — shifting the conversation from compromise to everyday lifestyle through elevated storytelling. Mockly didn't need another drink campaign. It needed a new narrative. Hitch built a brand platform that positions non-alcoholic drinking as modern, social, and culturally relevant.