Content engineered for growth, built for brand
AdiPower Paddle Launch 2025
Partnering with adidas and world #1 Federico Staksrud, we launched the Metalbone paddle with a campaign built to showcase the speed and aggression of modern pickleball.
Adidas Pickleball
Agency of Record
“Content engineered for growth, built for brand”
2025 was a defining year for adidas Pickleball. As agency of record, Hitch built the engine behind the brand — running paid media, leading social, and launching high-production campaigns that turned performance into culture. A new era for pickleball. We teamed up with adidas to launch the new AdiPower Paddle with the Pickleball athlete team, crafting a visual world that mirrors the precision and power of the sport itself.
adidas01
The Brief
Agency of Record
Partnering with adidas and world #1 Federico Staksrud to launch the Metalbone paddle with a campaign built to showcase the speed and aggression of modern pickleball.
